The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses. Hubert Gatignon, John R. Kimberly, Robert E. Gunther

The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses



Download The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses



The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses Hubert Gatignon, John R. Kimberly, Robert E. Gunther ebook pdf
Publisher:
Language: English
Page: 474
ISBN: 0521835712, 9780521835718

Review

"This book provides useful insights into the challenges of global businesses, including leadership and corporate governance, competitiveness in marketing and innovation, risk management and global citizenship. [The] thoughtful analysis will contribute to a better understanding and more constructive dialogue between global managers and the various stakeholders of todayas global companies." Dr. Daniel Vasella, Chairman and CEO, Novartis International

"a milestone on the unified academic treatment of global business." - getAbstract.com

Book Description

A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences--positive and negative--that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations.



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